MANDATE REPORT

1. History Background

Fully describe the business's activities

This is a retail liquor store selling liquor and allied products to walk-in customers. 

How long has the business been established?

+- 10 years, the owner is not sure. He bought the business in Sept 2011.

How long has the owner had the business?

Since Sept 2011

2. Present Market

How does the business operate on  a daily basis

Walk-in customers purchase goods in the store and passers-by are drawn to shop with A-Frame adverts.

How are the clients attracted to the business

Word of mouth, A-Frame on pavement and loyal old customers plus specials in-store.

What Advertising/Marketing is carried out

No official outside advertising.

Does the business have any contract work

No.

What competition exists

There are 2 other stores in proximity but not on doorstep.

What are the seasonal trends

December and January are more quiet than rest of year.

3. Financial

Is the business VAT Registered

Yes

What VAT documentation is on file?

Records kept on computer.

Are there up to date management accounts?

No, owner busy preparing

What audited financials are available, income statement and or balance sheets?

No audited financials available, only records kept by owner.

What percentage of the business is cash/credit?

Only cash and cards.

What is the age analysis of the debtor’s book?

N/A

How could the profitability of the business be improved?

With initial investment in more marketing, advertising, carrying more stock and specials, turnover will improve. Also minor revamp and painting will improve customer experience.

Is Seller finance available and for what amount?

No

4. Staffing

What is the total staff complement?

2 staff members.

Staff Breakdown and length of service

2 X Cashiers. Been employed 1 year and 6 months respectively.

Do any receive special perks, bonuses or incentives?

No

Are they on contract?

Permanent staff

Do any have management potential?

No

How involved  is the Owner in running the business

Owner spends about 80% of his time at the business.

5. Premises

When does the current lease end?

Lease ends Sept 2013 with option to renew. Currently rental is R 11,500.00

Is there an option of renewal & what period

To be negotiated. Normally 2 year option.

What is the annual escalation %?

10%

What are the trading hours?

Mon-Sat 8 am – 8 pm.

Sun 9 am – 3 am.

What is the square meterage of the business?

+- 50m²

Is a copy of the lease available?

Yes. Lease deposit R 20,000.00

Do you require a licence?

Liquor licence.

6. Assets

Is a full asset list on file?

Yes available and prepared for fair market value. Also included is a 4 camera security system and BM 2000 POS.

Are any items not included in the sale?

Seller will take only the copper decorations and small fridge in office.

What is their overall condition?

Good

Do any require repairing?

No

How have they been valued?

Fair market / Replacement value

Which assets are on lease/HP and with whom?

N / A

What are their settlement amounts?

N / A

Will Seller settle or Buyer to take over?

N / A

Are copies of agreements available?

N / A

Are they presently insured?

Yes

7. S.W.O.T. Analysis

Strengths

Easily managed, student accommodation in close proximity, good visibility, great potential.

Weaknesses

Not enough marketing, advertising and promotions. Low stock levels.

Opportunities

Utilizing other businesses in area for liquor requirements during functions. Selling to restaurants in area.

Threats

None identified except normal competition.

8. Reason For Sale

What is the reason for the sale?

Other business commitments.

9. Conclusion

Why is this a good business to buy?

Great opportunity to get in on ground floor in liquor business.